Monday, September 29, 2008

Product Names

We are now in the process of trying to come up with some product names for our tortilla. As a team we have come up with a few options and are hoping to get some feedback on what consumers think. Here is a list of some of our ideas:

-Auto Burrito
-E-Z Tortilla
-Tortilla Sock
-Tortilla Calcetin

We're also trying to come up with a company name.


On Saturday, September 27th, our team held our first focus group of the year. We tried to have this focus group be concentrated mainly in our young singles target market. We had mostly males between 18-23, and a few females within the same age range. This group was very helpful, providing insightful ideas and feedback. We spent a lot of time talking about prototype design and price options. We felt that we got very good feedback in terms of intent to purchase our product. Most people were definitely interested and addressed their concerns with us so now we have a vague idea of consumer's ideas. Joe also baked a real-life prototype attempting to create our ideal shape. We had a great response in terms of packaging as well.

Friday, September 26, 2008

Welcome to our Burrito Blog!
Our product, the Burrito Sock, is a convenient, easy-to-use tortilla which is closed at one end to prevent unnecessary mess for the person who is enjoying it. The dimensions of our burrito are 2.5" diameter x 8" length.